Betfair, Galera.bet and EstrelaBet have each formed partnerships with Brazilian football clubs Palmeiras, Corinthians and America, respectively, as companies ready themselves for a decree that will regulate sports betting in the country.
Betfair, part of Flutter Entertainment, has become the official betting sponsor of Sociedade Esportiva Palmeiras, one of Brazil’s most popular league football clubs. The two-year partnership provides for the inclusion of Betfair on all of the club’s digital platforms as well as on the Palmeiras women’s team kit in what is one of the largest partnerships in the country for women’s football. Betfair will also work with Palmeiras on a series of promotions and initiatives, including offering fans unique experiences on the field.
To kick-off the partnership, international Betfair brand ambassador, five times champion and historic club idol Rivaldo joined Palmeiras in Brazil as part of a teaser campaign with President Leila Pereira. Betfair and Palmeiras also launched a joint manifesto on social media networks celebrating the possibilities and opportunities that sport presents to clubs, players and communities.
Kimberley Daly, Marketing Director at Betfair, said: “We are delighted to be partnering with Palmeiras. Together with the club, Betfair’s role is to invest in creating opportunities for women to excel in the sport, as well as continue investing in the men’s team, whose recent successes brought joy to the alviverde fans. Betfair puts fans at the forefront of everything we do and this is very much in line with the values of the Palmeiras Family. We are very excited to be part of the Alviverde Family as well.”
Leila Pereira, President of Palmeiras, said: “We are very proud to announce our partnership with Betfair, one of the world’s leading operators in the sports betting industry. This agreement will allow our women’s team to continue growing and winning titles. Palmeiras is a multisports association and we are always looking for ways to strengthen the different modalities within the club to ensure that all of them are self-sufficient.”
In January this year, Betfair also announced its official 2022 season sponsorship of the most-watched regional football tournament in Brazil, the Campeonato Carioca.
Corinthians’ partnership with Galera.bet also names the company as the official sponsor of women’s football in Timão. Following on from occasional sponsorship in the Supercopa do Brasil in February this year, the brand will now be seen on the shoulders of the team’s shirt.
Furthermore, this sponsorship also sees the Galera.bet logo on the backdrops used in the interviews with the athletes and the coaching staff, on plaques in the training centre and on Corinthians women’s football social networks, to name a few.
José Colagrossi, Superintendent of Marketing, Communication and Innovation at Corinthians, stated: “The deal represents another important step in the self-sustainability of Corinthians women’s football. We are very close to the financial independence of this champion team in everything.”
As for the America and EstrelaBet deal, it is set for the 2022 season, during which the logo of the regional firm will be placed on the front of the shirt. “America Football Club brings the essence of football we love. It is the representation of Brazilian tradition, whose red shirt is one of the greatest historical symbols of football,” commented Felipe Fraga, Director of Operations at EstrelaBet. “This mantle, worn by several stars of our history, such as my idol Zagallo, proudly takes EstrelaBet along today and we couldn’t be happier.”