Casino and hospitality giant Caesars Entertainment announced Thursday it has signed a multi-year strategic partnership with NFL legend Peyton Manning’s Omaha Productions, with which it will launch the Omaha Audio Network. It is described as a full-service audio production network, featuring a variety of new digital series developed specifically for Caesars Entertainment and Omaha Production’s social media channels, and a live event series later this year.
The Omaha Audio Network’s podcast lineup will feature talent from a wide variety of sports. Through its strategic alliance, Manning and Omaha Productions will also serve as Executive Producers for a variety of new digital series that will live on Caesars Entertainment, Caesars Sportsbook and Omaha social media channels.
Series include “Mayne on the Street” with Caesars Sportsbook brand ambassador Kenny Mayne, “Celeb Shots” with Rachel DeMita and “One More Round” with Cooper Manning. The lineup will be available “wherever sports fans enjoy their favorite podcasts.”
🚨 MAJOR ANNOUNCEMENT 🚨@CaesarsEnt has formed a strategic partnership with Peyton Manning’s @OmahaProd 👀
Full details ➡️ https://t.co/aLRm4W4wHc pic.twitter.com/tWTgKlRiP8
— Caesars Sportsbook (@CaesarsSports) June 9, 2022
Building off the success of the 2022 Caesars Super Bowl party featuring Peyton and Eli Manning at Caesars Palace in Las Vegas, Caesars and Omaha will also create a live event series unique to members of Caesars’ loyalty program, Caesars Rewards. The live event series will give Caesars Rewards members the chance to interact directly with Omaha content creators and the Mannings at upcoming activations at select Caesars destinations across the country.
In an official press release, Peyton Manning, Omaha Productions Founder and NFL legend, spoke about this partnership and said: “All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our teammates at Caesars. Caesars has already proven to be a great partner on the projects we have done together.”
Sharon Otterman, Chief Marketing Officer at Caesars Digital, added: “This is not a sponsorship, this is a strategic partnership. We’ll collaborate with Peyton and Omaha to conceptualize, create and produce unique content in a way that only two leaders in the sports and entertainment space can. We look forward to the rollout of the Omaha Audio Network presented by Caesars Sportsbook, putting together unforgettable event experiences and crafting engaging must-see content for our customers.”
Caesars says that the company and the Manning family made history last NFL season with the first-ever responsible gaming ad to air during NFL games and around the Super Bowl. “Responsible gaming remains an important pillar in this expanded partnership and the Mannings will continue to highlight the resources that Caesars Sportsbook provides bettors to stay in control of their gaming,” Caesars explains.
The Caesars Sportsbook app features tools to prevent problem gambling, including Deposit Limits, Spending Limits, Daily Time Limits, and Cool Off Time Limits. The product is currently live in 24 states and jurisdictions, 18 of which are mobile.