Caesars Entertainment announced the launch of the Caesars Racebook mobile app, in tandem with NYRA Bets —the official wagering platform of the New York Racing Association— in Florida and Ohio. The new product, first announced in March, provides bettors with pari-mutuel wagering on premier horse racing content from more than 250 tracks around the world.
The wagering menu includes Belmont Park, Saratoga Race Course, Del Mar, Santa Anita, Keeneland as well as Caesars operated tracks Harrah’s Hoosier Park, Horseshoe Indianapolis, Harrah’s Philadelphia, and Eldorado Gaming Scioto Downs. New customers registering for Caesars Racebook will be eligible for a 100% first deposit match up to $500.
Similar to the Caesars Sportsbook app, Caesars Racebook integrates the loyalty program Caesars Rewards to offer bettors a chance to earn exclusive experiences with every wager placed.
The partnership enables Caesars to further expand into horse racing, which generated $12.2 billion in pari-mutuel wagering handle in 2021. Caesars Racebook players can enjoy all the additional benefits of NYRA Bets, including race replays, handicapping insights and more.
Horse racing fans in Florida & Ohio can now enjoy a best-in-class horse racing experience in the palm of their hands!@CaesarsSports & @NYRABets announce the new horse racing account wagering app, Caesars Racebook, is officially live w/ plans to expand.https://t.co/X5xHQ1cNrF pic.twitter.com/F3A51GctD7
— Caesars Entertainment (@CaesarsEnt) June 1, 2022
In an official press release, Dan Shapiro, Senior Vice President and Chief Development Officer of Caesars Digital, said: “The launch of Caesars Racebook is an important milestone as we continue to add wagering opportunities for our customers and livestreaming content for the first time. Caesars Racebook is truly differentiated as the first horse racing advance deposit wagering app to include our award-winning Caesars Rewards loyalty program. We look forward to welcoming new horse racing customers and existing fans onto the platform and to working with NYRA Bets to grow horse racing as we deploy Caesars Racebook with plans to launch in about 30 states across the country”.
Matt Feig, General Manager of NYRA Bets, added: “The new Caesars Racebook app, which utilizes the NYRA Bets interface and technology, will expand access to world-class horse racing now and in the future. The partnership between NYRA Bets and Caesars is a win for horse racing, its stakeholders and countless racetracks around the world”.
As a longtime supporter of horse racing, Caesars is hosting the National Thoroughbred Racing Association’s National Handicapping Championship at Horseshoe Las Vegas, and has announced plans to build and operate a Harrah’s racetrack and casino in Columbus, Nebraska.
The launch of Caesars Racebook is “a momentous step in the partnership between NYRA Bets and Caesars Sportsbook”. In January, Caesars Sportsbook and NYRA unveiled a partnership establishing Caesars as an official sportsbook betting marketing partner in New York and the title sponsor of NYRA Turf Triple Series at Belmont Park and Saratoga Race Course.