The European Gaming and Betting Association (EGBA) and VIXIO GamblingCompliance will host a webinar discussion about intellectual property rights (IPR) and online advertising for gambling services on Thursday, June 16.
In 2021, there was a 55% decrease in advertising from major gambling brands appearing on IPR-infringing websites in the European Union, while advertising from all gambling brands decreased only marginally, according to organizers, who further cite data showing that the gambling sector is responsible for 25% of advert impressions on IPR-infringing websites in the EU.
Key topics to be addressed include the role regulators can play in preventing gambling advertising on IPR websites, the debate around unlicensed operators as a potential cause for this issue, and how operators can ensure their affiliates do not promote their brand on illegal websites.
The expert panel will include Daniele Perrone, Senior Legal Advisor at EGBA; Angélique Monneraye, Policy Officer, DG GROW, European Commission; Filip Petru, Gambling and Affiliate Compliance Director, White Bullet; and Harrison Sayers, Journalist, VIXIO GamblingCompliance.
“The internet’s advertising ecosystem is very complex and can lead to advertising from legitimate brands, including gambling companies, finding itself placed on websites and apps which infringe upon IPR, such as streaming websites for sports, movies, or TV shows,” organizers explain. “These types of websites or apps generate their revenues by selling advertising space but the presence of advertising from legitimate brands on these platforms can confuse consumers and lead them to believe that the content provided on these platforms is legal.”
“This webinar will explore the issue further and outline practical steps that gambling operators and their advertising affiliates can follow to promote responsible advert placement and protect IPR,” they conclude.