B2B iGaming technology provider EveryMatrix has completed the acquisition of sports betting developer Leapbit, the company announced on Monday. The merger will aims to enhance the group’s retail sports betting product OddsMatrix.
Through the acquisition, EveryMatrix will further upgrade its online-first OddsMatrix platform to an omnichannel iGaming solution. OddsMatrix will integrate Leapbit’s comprehensive retail-focused software solution and other products such as virtual horse racing and lottery games, thus expanding its customer base with a product that can support both retail and online operations in regulated markets.
Ebbe Groes, CEO of EveryMatrix.
Ebbe Groes, CEO of EveryMatrix, said: “OddsMatrix is one of the company’s three pillars and is growing at a tremendous rate already. Retail is a big component of any comprehensive sports betting suite, and by integrating Leapbit’s technology, we can take OddsMatrix to new levels of complexity. We’ve been impressed by Leapbit’s technology and expert team, and we’re looking forward to growing OddsMatrix together by greatly expanding our addressable market.”
Leapbit’s development team will be merged with OddsMatrix’s existing organization and continue to deliver software from their current base in Zagreb, Croatia. To further consolidate the merger of the two entities, Leapbit’s Leadership Team will oversee the transition.
Božo Kekez, Co-Founder & CEO of Leapbit.
Božo Kekez, Co-Founder & CEO of Leapbit, commented: “We’re delighted to be signing with EveryMatrix. The past four years with Leapbit have been more fruitful than expected; we’ve done a lot of work in a short time frame and couldn’t be prouder of this outcome. The team is eager to re-join a bigger company and work from the inside to push the boundaries of innovation within the sports betting software space.”
We’re expanding our sports division by acquiring Leapbit, Croatian-based sports betting supplier!🏅
Leapbit’s development team will be merged with OddsMatrix’s existing organisation and continue to deliver software from their current base in Zagreb.https://t.co/K3MWOgxGUK
— EveryMatrix (@EveryMatrix) May 30, 2022
Founded in 2018, Leapbit’s core team has previously been with Romanian bookmaker Superbet, including two of the company’s founders. The company has developed its in-house retail and sportsbook solutions, virtual horse racing, and lottery products while also producing bespoke software for Tier 1 bookmakers targeting Central and Eastern Europe.
OddsMatrix has reached the milestone of a monthly average of EUR 100 million in total placed bets in Q4 of 2021. OddsMatrix is set to “expand its capabilities and continue to offer in-demand features for its sports partners and clients,” the company stated.