Crypto exchange giant FTX hired WB Games former executive as the head of gaming partnership Steve Sadin in a bid to expand its reach into gaming so let’s read more in today’s latest cryptocurrency news.
FTX hired WB Games former executive Steve Sadin as the new head of gaming partnerships with plans to offer crypto as a service to existing gaming companies and enable developers to add play-to-earn or NFT features to the games. Sadin comes from a more traditional gaming background as he was a vice president of product for Sega, before becoming executive director of product for WB Games and later VP and studio head of WB Games in Boston.
Sadin said his main focus is to provide Web3 support for gaming companies and continued:
“Whether you’re a one-person indie or a global developer/publisher with tens of thousands of employees, we want to help enable you to safely and easily build and operate fully compliant crypto games that will be enjoyed for decades.”
With that said, Sadin wants FTX Gaming to be selective when choosing the partners:
“We’re not here to support any pump-and-dump projects. There needs to be a great design, a passion for making [and] operating games, and a demonstrated commitment to doing what it takes to make a game successful for the long term, or we’re just not going to be interested.”
While the play to earn blockchain gaming is on the rise, Axie Infinity amassed over $4 billion in trading volume but there was a lot of backlash from non-crypto gamers which Sadin is aware of but he sees existing only In the short term:
“In my opinion, trust needs to be earned and re-earned. In order to win the support of those that are most critical [and] vocally anti-crypto, the focus needs to be on building and operating great games, not on blowing hot air. … In the early days of blockchain gaming, we’ve seen a number of projects that have seriously underwhelmed or even left early adopters feeling like they got scammed.”
According to him, the players will own digital assets for decades and won’t let them leave their wallets until the point at which they share them with their grandchildren even.
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