Monday, February 26, 2024

Sony Entertainment Talent Ventures India represents its 1st ever virtual popstar- ‘Polar’ exclusively in India

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~ The talent & metaverse advisory business would represent Polar for Metaverse and Web 3 opportunities worldwide~

Sony Entertainment Talent Ventures India (SETVI) has signed their first ever virtual talent, the celebrated international popstar -Polar, exclusively in India. SETVI is India’s first talent and metaverse advisory business and would represent her for Metaverse and Web 3 opportunities worldwide.

A virtual influencer is a digital character that is created using cutting edge technology. This character is then given a personality and will at all times act on social media platforms as if he/she is the influencer.

SETVI would help Polar unleash different marketing and promotional potential across leading brands. She can be leveraged as ambassadors for digital films, promotional v-fluencer for different marvel movies, creating covers of latest Indian regional songs, can participate in social media #ReelChallenges, be a part of the virtual fashion shows, events in metaverse and the list is endless.  To add, SETVI is also planning to launch a virtual concert with Polar to give an exclusive sneak peak to its audience into this metaverse world.

Created by Anastasiia Vinogradova, Producer at Soul Publishing, Polar is a 16-year old V-fluencer, who is known for her striking turquoise hair, unique TikTok moves and a mesmerising voice. She hides her real identity on stage behind a unique mask and wants to take her place on the musical Olympus along with other platinum artists like Ariana Grande, Marshmello and Olivia Rodrigo.

As an emerging artist and a teenage riot, Polar releases original music and covers of popular songs such as ‘Bad Guy’ by Billie Eilish and many more. In terms of her originals, she has recently released ‘Redhead girl’ and ‘Euphoria’; an electronic high energy track which follows the huge success of her first three singles; ‘Close To You,’ ‘Boom Ballon’ and an electro-pop cover of Leonard Cohen’s ‘Hallelujah’. She is soon going to launch her upcoming human and virtual human collaboration with Rasster, a well renowned platinum musician.

Anastasiia Vinogradova, Producer at Soul Publishing, comments, “We were ecstatic when SETVI came to collaborate and represent Polar. The virtual artist was just an initial thought and now when I see her gaining fame and recognition all across the world and now in India, she is nothing less than a dream come true. SETVI is India’s first ever talent-metaverse advisory company and being the best in this business, we couldn’t have trusted anyone else.”

Commenting on onboarding SETVI’s first ever virtual talent, Vijay Singh, CEO, SETVI, says, “Polar is going to upscale the virtual artists’ space by leaps and bounds and holding the baton of familiarising the audience with metaverse, we had to hop onto it. Soul Publishing is an award-winning global digital studio and our exclusive partner for India, that is known to produce the best in class entertaining and organic content for its audience. Polar would be a pathbreaking intervention which would give a broader spectrum of experimentation in Web 3 and metaverse opportunities as marketing solutions to many leading brands of the country.”

Polar and her popularity has risen the bar for all the human artists where she is close to hitting 1million followers on Spotify and has more than 600k subscribers on her YouTube channel. The meta space for artists doesn’t only have Polar, but many other artists like Lu do Magalu (Brazil), Barbie, Knox Frost (a male influencer from Atlanta), Anna Cattish (Russian Animator and Illustrator) and many more.


Launched in 2022, Sony Entertainment Talent Ventures India Private Limited is India’s first talent and metaverse advisory company focusing on creating ventures for talent to build their wealth and legacy. Led by CEO Vijay Singh, former CEO of Fox Star Studios, SETVI is a talent advisory and solutions company that sits at the intersection of talent, brand and metaverse ecosystem. The company uses a strategic lens to scout, shape and scale brand partnerships across genres to align and fit the requirement and is committed to building scalable businesses for talent via partnerships across brands, businesses and agencies. SETVI has also onboarded exclusive partnerships to bring in some of the best minds in the industry– such as TAFI, the world’s leading avatar company, or Roblox, one of the hottest gaming platforms in the world.

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