Sports technology company Sportradar announced Monday the launch of ORAKO, an all-in-one sportsbook solution for betting operators seeking to introduce a sports betting offering or enhance an existing one. The new product is packed with the technology, products and tools operators need to quickly launch and establish an omnichannel sports betting service for customers, the business says.
Featuring Sportradar’s betting portfolio, the sportsbook solution is designed “to meet the broad needs of an operator regardless of their stage in the business life cycle.” Optimized for intense data loads and boasting advanced platform capabilities, “ORAKO provides operators with the choice of a service fully managed by Sportradar or an option that empowers operators to manage their own service using the solution’s advanced tools and technologies.”
Through this product, operators may choose how they build out their sportsbooks and tailor their content in line with the interests and preferences of their customer base, a press release explains.
Welcome to the sportsbook of the future: ORAKO.
We’ve always led the way with fast data and new technology. Now, we’re bringing you a sportsbook solution that includes everything from sports data collection to platform technology.
— Sportradar (@Sportradar) June 27, 2022
“In addition, ORAKO delivers unrivalled reliability and is capable of handling large numbers of bets at any one time. This is particularly important around high-profile sporting events when the number of bets placed escalates and operators need the security of a platform that can scale instantaneously without failing, knowing their business will not be impacted financially,” Sportradar stated.
Furthermore, the solution includes the marketing services “that operators need to improve business performance.” Powered by Sportradar’s artificial intelligence and machine learning capabilities, ORAKO deploys deep customer insights to connect operators with a broad customer base, optimize marketing performance and deliver a personalized experience for bettors and fans.
ORAKO is compatible with existing Player Account Management (PAM) systems and is pre-loaded with Sportradar’s third-party PAM partners. Compliant in all major jurisdictions including Africa, Europe, Latin America and North America, the sportsbook solution provides global reach and supports operators’ entry into markets following ISO 27001, ISO 20,000 and ISO 9001 standards.
Jacob Lopez Curciel, Managing Director for Managed Sportsbook Services at Sportradar spoke about this new offering: “The sports betting industry is hyper competitive, growing at pace and offering more opportunities than ever to operators. With ORAKO, we can manage up to 100 percent of a sportsbook’s operation and alleviate their need to invest in additional technology and innovation, freeing the operator up to squarely focus on scaling their business and achieving growth.”