Tuesday, February 27, 2024

Animoca Brands Purchased A Stake In Digital Services Agency

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Animoca Brands purchased a stake in a digital services agency dubbed Be Media which started an aggressive hiring process in blockchain development and project management so let’s read more today in our latest blockchain news.

The NFT investment giant Animoca Brands purchased a stake in the Australian digital marketing agency Be Media which has locations in Sydney, Melbourne, and Perth which also provided Web2 firms with advertising their digital strategy since 2013. While the company is not gearing towards the crypto sector and the investment seems to be a part of the company’s aim to go steer companies into the Web3.

According to the announcement, Be Media will be tasked with seeking out partnerships with the Top Australian brands that relate to Animoca’s various blockchain-focused initiatives like NFTs and launching an open Metaverse:

“In line with its expanded scope after the acquisition, Be Media has begun an aggressive hiring process in the fields of blockchain development and project management to support the expanding pipeline of opportunities that the company will handle.”

be media

Be Media founder and CEO Jordan Fogarty will retail a minor stake and continue with the current role and showed his enthusiasm for diving into the blockcahin tech with the company noting that he was quite honored to have the chance to help local companies to take the dive into web3 and introduce the customers to the metaverse and NFTs. Speaking with the Australian Financial Review, Fogarty suggested that there’s an insane demand from the local business sector to adopt Web3 tech:

“So many brands out there are saying they need to do something in web3, but how, and there’s not many service providers with the skills and experience because it’s so new. At the corporate level I’d be surprised if there aren’t many companies thinking of a strategy in this space.”

Animoca Brands is the crypto unicorn valued at around $5 billion which was on an investment spree over the past few years and last week, the company acquired a 96% stake in Eden Games for $15 million and a 70% stake in Darewise Entertainment. Both of these deals are aiming to help the company develop Triple-A level games backed by blockchain tech.

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