This agreement marks the second year of their partnership, which includes the exclusive designations for AstroPay as the principal partner of Wolves and Wolves Women for the 2022/23 campaign. Both parties first began working together began in August 2021.
The deal will also see AstroPay’s branding and logo featured on the front of the match shirts and will be prominently displayed on the shirts worn by the esports teams. Wolves’ home stadium Molineux will display AstroPay’s logo on four static TV facing pitch side advertising boards positioned along the side of the playing field. 20 pitch-facing advertising boards will also be displaying the business’ branding, positioned in front of the Billy Wright Stand.
The club will also feature AstroPay’s logo on their print assets including official publications, as well as across the website and social media channels. AstroPay will also have the opportunity to shoot a few videos and photos with players from the men’s, women’s, and esports teams. The partnership will continue to boost AstroPay’s brand and company profile, further strengthening its foothold in the UK, according to a press statement.
“We have built a great relationship with the club over the year and are pleased to be very much part of the Wolves family, one of the most successful clubs in domestic English history with 13 major trophy wins,” said Mikael Lijtenstein, CEO of AstroPay. “They are a perfect fit for AstroPay and the partnership further solidifies our growth strategy, particularly in terms of increasing our visibility in the wider European market. We look forward to continuing to work together, hopefully for many seasons to come.”
“We are delighted to announce this new partnership with AstroPay, which are a multi-award-winning company, specializing in providing payment solutions in over 150 countries,” commented Russell Jones, Wolves’ general manager for marketing and commercial growth. “As a forward-thinking and fast-growing brand, we know AstroPay have enjoyed the exposure and reach that the Premier League brings. This is their first move into principal front of shirt sponsorship, and it gives me immense pride that they have chosen Wolves.”
Presenting our new principal partner and front of shirt sponsor. 🤝
Let’s go, @AstroPay_OK! 🐺
— Wolves (@Wolves) June 7, 2022
A press release describes the deal as an “innovative” one, and Wolves said esports, being a key area of growth for both parties, was “an important factor” when agreeing on the partnership terms.
“We have already started working with our colleagues at AstroPay to align our marketing plans,” explained Jones. “The first step will be unveiling the AstroPay logo on our men’s and women’s first team shirts for season 2022/23. We can also confirm that AstroPay will adorn the full range of replica shirts (adults and juniors), when available in-store and online.”