The UK’s Betting and Gaming Council (BGC) on Tuesday warned that, according to new data, a ban on promotions including so-called “free bets” would push almost a third of customers to the black market while “sucking millions out of horse racing.”
While some campaigners have demanded the Government introduce a complete ban on customer promotions in its upcoming reforms of the Gambling Act, the trade body says 69% of bettors believe they should be allowed.
New research conducted by YouGov on behalf of the BGC found that 63% also said that they found promotions a “valuable part of their hobby”. Almost one in three customers (28%) said they would consider black market betting “if ministers ignored their popularity and forced through a draconian ban.”
In the UK, customers must request promotional offers when opening an account with a regulated gaming operator and can stop receiving them at any point they choose, the BGC explains. The analysis conducted on behalf of the association also found the move would hit the horse racing Levy by approximately £5 million ($6.09 million) a year.
In an official press release, Chief Executive of the Betting and Gaming Council, Michael Dugher, said: “Promotions and offers are part of the customer experience for any vibrant industry, including our intensely competitive sector, which supports 119,000 jobs and brings in £4.4bn in taxes to the Treasury.”
According to Dugher, “bans on offers would be anti-punter and would severely degrade customer experience, punishing the overwhelming majority of punters who bet safely.” He further remarked problem gambling is 0.2%. “Imagine the outcry if supermarkets were forced to ban offers and promotions for beer and wine? We see no difference to our industry,” the CEO compared.
“A draconian ban would damage a sector which tens of thousands rely on for their livelihoods, by turning punters away from the regulated industry into the arms of unsafe, unregulated black market gambling, where the numbers using such sites has doubled in recent years and the amount bet is in the billions,” the BGC head said. “These black market sites have none of the safer gambling tools the regulated industry employ.”
A move like that would also hit the horse racing levy for £5m, “but the loss of punters to the unregulated black market would undoubtedly also hit other regulated funding for racing such as media rights and sponsorship,” the BGC warned.
“We support the Government’s ‘evidence-led’ approach to gambling reform, which is why any changes should be carefully targeted to protect vulnerable players and those at risk, not the vast majority who bet safely,” the industry association said. “Ministers shouldn’t be sticking their nose into how people choose to spend their own money, and the last thing they should be doing at this time is damaging business and sport.”