Tuesday, September 26, 2023

Caesars’ loyalty program wins two Freddie Awards categories for the first time | Yogonet International

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For the first time, Caesars Entertainment was awarded two Freddie Awards for “Best Customer Service” and “Best Promotion” in the Americas region for its loyalty program, Caesars Rewards, at the 31st annual Freddie Awards ceremony in New Orleans on April 21.

Kennedy Smith, Vice President of Marketing at Harrah’s New Orleans, accepted the awards on behalf of the company at The National WWII Museum. The Freddie Awards are voted on by millions of frequent flyers and reward program members to honor excellence in the travel loyalty industry.

“Family-Style Service is a core value at Caesars Entertainment, and our team members work hard every day to make it a reality,” said Anthony Carano, President and Chief Operating Officer of Caesars Entertainment. “On behalf of everyone at Caesars Entertainment, it is a tremendous honor and we’re grateful to be recognized for this award by our Caesars Rewards members nationwide.”

“Caesars Rewards has long been a leader in giving our members the most ways to earn and redeem in the most places,” said Josh Jones, Chief Marketing Officer of Caesars Entertainment. “With more than 50 Caesars Rewards destinations and the Caesars Sportsbook mobile app available in many additional states, Caesars Rewards members have more ways than ever to earn Tier Credits and Reward Credits for every way they play, stay and dine.”

Josh Jones, Chief Marketing Officer of Caesars Entertainment

Caesars Rewards is a fully connected ecosystem where members can earn and redeem credits on gaming, hospitality, entertainment, nightlife, dining, and shopping at more than 50 destinations and through the Caesars Sportsbook app across the U.S. With more than 65 million members, it is the largest loyalty program in the gaming industry and has continuously been recognized by members and the industry as one of the best customer loyalty programs at the Global Gaming Awards, the Freddie Awards and in the USA Today Readers’ Choice Awards.

Caesars Rewards members also have access to exclusive benefits and member rates at all Caesars Rewards destinations, invitation-only events, and once-in-a-lifetime experiences thanks to an extensive collection of sports, entertainment, celebrity chef, and travel partnerships.


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