The Emirates enter the metaverse space within an Airline NFT and committed a lot of investments into the sector so let’s read more today in our latest cryptocurrency news.
The United Arab Emirates national carrier announced that it will launch a collectible and a utility-based NFT as the first proejct is already underway. In the announcement, the emirates stated that it will launch an NFT and exciting experiences in the Metaverse for the employees but also for customers. Emirates Chairman and Chief Executive Sheikh Ahmed Al Maktoum said that the region was a leader in the economy:
“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.”
The Emirates enter the metaverse space and stated that the site will be repurposed into a center for innovation and aims to attract glboal talent to bring to life the airline’s future-focused projects like the ones relating to Web3, NFTs, and metaverse. The emirates employed virtual reality technology on the website with the app more than five years ago to offer travelers a 3D view of aircraft interiors and to onboard new experiences. This is the first airline to launch its own VR app on the Oculus Store and showed an interactive cabin interior experience onboard the flagship A380 aircraft the move into the metaverse is only a step ahead for the airline and a quest to the high-tech path as the CEO stated:
“It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”
He added that the airline is quite excited about the opportunity in the digital space of the future and aims to commit a huge investment in financial and resource terms. There were no details on what the NFT will consist of or how they can interact with the passenger experience. This week, Japan’s LINE messaging service also announced more NFT plans with the launch of the new marketplace and was reported that Amazon will also start selling NFTs in the future.
The NFT trading activity remained at $35 million in daily sales volumes for the past few days and the Bored Ape Yacht Club collection remained still the most popular int he terms of weekly sales of $47 million.
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