Thursday, December 8, 2022

Kambi adds MLB to Game Parlay product in time for season debut | Yogonet International

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B2B sports betting services provider Kambi has enhanced its Game Parlays product with the addition of Major League Baseball (MLB) betting options ahead of the opening day of the season, set to take place on Thursday, April 7. Players can now combine multiple MLB bet offers within the same game or across different games, leagues, and sports.

“With Opening Day of America’s national pastime upon us, the addition of MLB within Game Parlay is an exciting step forward for our product, partners and bettors alike,” said Simon Noy, SVP Trading, Kambi. The company expects the option of combining multiple baseball bet offers in parlay bets to strengthen its offerings.

Kambi’s Game Parlay will enable players to parlay moneyline, spread, totals, and player props within the same game, or across multiple games, leagues and sports. In total, the Game Parlay will have 22 combinable offers, including 12 player props that bettors can use, such as “player to hit a home run,” “total bases recorded by the player,” and “strikeouts thrown by the player.”

“Game Parlay has proven incredibly popular in the US market since launching in time for the 2021 NFL season, and its popularity has only increased since the addition of new leagues and sports such as college football and ice hockey,” added Noy. “With Game Parlay now available for MLB, we look forward to improving the product even further as we seek to deliver the very best offering we can for our partners and their customers.”

Kambi describes its Game Parley offering as also being unique for its multi-event and multi-sport capabilities. These, the company claims, are “currently unmatched” by any other sportsbook provider, and the product is also “ahead of the competition in critical areas” including consistency of odds across the sportsbook.

“The product has been a huge success since it was expanded to American football in November 2021, with 45% of NFL bettors and 30% of NCAAF bettors placing a Game Parlay bet during the recent season,” a press release states.

Kambi is set to participate in ICE London 2022, which will be taking place at ExCel London between April 12-14. Ahead of the landmark industry event, the company spoke with Yogonet about its plans for the showcase and expectations regarding the upcoming in-person edition.

“We will have a large team on hand to talk delegates through why we are the trusted provider of sportsbook technology to visionary operators on six continents”, Kambi’s SVP of Sales, Sarah Robertson, told Yogonet.

“We will have our complete online and on-property offering available, including the latest enhancements to our powerful Bet Builder technology,” she added. “Built into the core of the Kambi platform to allow for continual upgrades and enhancements, the product not only enables bettors to combine bets in a single event, but also across different events and sports for the first time, exponentially increasing the size of the menu.”


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