Wednesday, December 6, 2023

NFT Game Sorare Signs Major League Soccer In Expansion Bid

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The NFT Game Sorare signs major league soccer as it continues with its expansion plans we can see more in today’s latest crypto news today.

The Etheruem NFT Game Sorare added the official Major league soccer license. Sorare is looking into other sports too and there will be more announcements to come. Ethereum fantasy soccer game Sorare is one of the biggest sports NFT products on the market and racked up more than 200 real-world clubs and partnerships but now amid the growing push in the US market, Sorare signed a deal to bring the official major league soccer license into the game.

The Major League Soccer Players Association signed a new partnership with sorare that was independent of the league. Back in 2020, the deal brought all of the players into the game as tradeable NFT cards without the official team or the league branding included. The Major League Soccer is coming on board now with a multi-year agreement that includes 28 currently active team organizations which mean that Sorare will have cohesive MSL branding in the game and Sorare with the platform also planning to collaborate the marketing and the activation opportunities alongside the launch of the MLS-branded NFTs thins spring.

Sorare’s head of business development said that the Major League Soccer game will help Sorare enhance its US presence. Right now, sorare is focused on major soccer teams from Europe but the company launched a US office and looks for more sports NFT opportunities:

“We’re looking to eventually expand outside of soccer into other sports, so MLS was a really interesting bridge between the global nature of our product and the U.S. market.”

Chris Schlosser, the MLS Senior VP of Emerging Ventures said that the Sorare alliance allows leagues to get into the younger audience with the interactive games. As much as MLS can help Sorare tap into the US market, he sees the addition of Sorare as mirroring an expansion into the international soccer scene:

“We have the youngest fans in American pro sports. Our fans are by far the most likely to already have crypto or NFTs, and the most likely to be on the forward edge of technology.”

Unlike NBA Top Shot and NFL All Day NFT collectibles, Sorare cards provide added utility as playable items and the company ever has grand ambitions with $680 million raised in September and $4.3 billion in valuation to expand into other leagues and markets.

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Major League Soccer is the first on the Sorare front as Schlosser said:

“The connection between the digital experience and the real-world experience, we think, is fascinating. You can just see a myriad of use cases there over a period of time. I think we’re just starting to scratch the surface when it comes to blockchain and sports.”

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