SoftConstruct‘s VBET announced the extension of its sponsorship contract with AS Monaco, a soccer club affiliated with the French Ligue 1 -the country’s primary football competition-, for three more seasons, until 2025.
In a press release, AS Monaco said that the three-year extension of the agreement comes “after a successful collaboration” since 2020 with the online sports betting brand.
“By partnering with AS Monaco on a long-term basis, VBET seeks to confirm and strengthen its position as a world leader in online gambling and to conquer new shares in the French sports betting market,” the company added.
VBET’s presence in French sports was reinforced at the beginning of 2022, when the company named former French footballer Laure Boulleau as its ambassador, becoming the first sports betting operator in France to choose a former female footballer as the face of its brand. With her, they launched a new website, and new versions of the applications are currently being developed, which the company expects to activate in June.
VBET and @AS_Monaco have extended their partnership until 2025 🤩
We are very happy and proud to be a partner of this team and look forward to new victories and challenges ✌️
𝕍𝔹𝔼𝕋 𝕩 𝔸𝕊 𝕄𝕠𝕟𝕒𝕔𝕠 ⚪🔴 pic.twitter.com/M2OBK2Aj0A
— VBET.Com (@VBET_com) May 17, 2022
David Ozararat, CEO of VBET France, said: “Since our arrival on the French market in 2019, we have invested in quality partnerships to promote our brand and French football. We are very happy with this renewed trust from AS Monaco and have strong ambitions for the future, just like this team that keeps surprising again this season. From 2020, we believe in this partnership and hope to be able to support AS Monaco for many years to come.”
Oleg Petrov, Vice-President and CEO of AS Monaco, added: “We are delighted to extend our adventure with VBET and to make it a long-term one. The renewal of this partnership reflects the good dynamic and the trust that exists between our two entities. Like AS Monaco, VBET is an ambitious brand with a strong spirit of innovation, which continues to develop in a highly competitive market. It was, therefore, natural to continue this collaboration in order to keep supporting each other in achieving our respective goals.”