iGaming expert and software provider SOFTSWISS announced Thursday that its SOFTSWISS Sportsbook has taken another step to gamify sports betting by launching a new bonus type. The novelty is “another tool to gamify the online betting process and increase player engagement,” the company stated in a press release.
They further explained that the ‘Hunting Tournaments’ are the first of their kind in the sports betting market, explaining that “the combination of simple rules and captivating mechanics make the feature a true must-have for online betting brands looking for innovative instruments to attract new players.”
The tournament starts with the announcement of the prize pool, which is reduced with every player’s bet. At the same time, each bet brings the player a certain amount of bonus points which transform into Freebets when the bonus points sum is equal to the player’s average wager. The opportunity to get a Freebet disappears when the sum of bets reaches the sum of the prize pool, “adding more rush and excitement to the betting process.”
The SOFTSWISS Sportsbook has expanded its gamification tool lineup with the addition of the exclusive Hunting Tournaments bonus. The feature is intended to engage the audience irrespective of the gameplay strategy.
— SOFTSWISS (@softswiss) June 23, 2022
The operator can customize the bonus according to the brand’s needs or relevant events, SOFTSWISS explains. For instance, it can be tailored to a monthly tournament or a promo dedicated to a particular sport or sports tournaments such as a world championships or the Olympic Games. Moreover, thanks to its flexibility, the bonus can focus on a specific player category.
“We’ve made another move to expand our portfolio of exclusive bonuses to gamify sports betting,” commented Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook. “That’s what we are working on now!”
“Such features are an effective opportunity to promote your brand or events and work flexibly with different markets,” the executive explained. “As for the players, they have the opportunity to choose a game strategy and always win despite their streak.”