Sports technology company Sportradar announced Thursday it is providing French operator La Française des Jeux (FDJ)’s online sports betting brand Parions Sport en ligne with an artificial intelligence-driven, near-live premium sports video content in the form of thirty-second clips of key moments from matches.
FDJ is the first French operator to leverage Sportradar’s Live Channel Promotion service. The solution deploys latest machine learning and automation technologies in partnership with Sportradar’s technology partner WSC Sports, in order to provide ParionsSport en ligne customers with thirty-second near-live video clips of key moments from sports matches.
Customers must subscribe to receive the short-form video content, which is delivered directly to their mobile devices via a push notification. The content includes Sportradar’s portfolio of media rights, and is segmented according to customer betting preferences and includes a call-to-action (CTA) to a specific betting market on the ParionsSport en ligne app, creating what the company calls “a highly personalized and immersive experience for the end-user.”
In an official press release, Patrick Mostboeck, Global Director of Video and Streaming Products at Sportradar, spoke about this new partnership and said: “Through Sportradar’s market-leading technology, we’re able to provide FDJ with the necessary tools to engage more deeply and purposefully with their customer base of sports fans. Delivering a personalized video highlight to customers directly is a very rich way of addressing them and facilitates a meaningful engagement opportunity beyond sending a push notification with a generic message.”
🤝 Sportradar x FDJ
We’re providing @ParionsSport en ligne (FDJ’s online sports betting activity) with AI driven, near-live premium sports video content offering, which will create deeper engagement with sports betting fans.
— Sportradar (@Sportradar) June 9, 2022
Hugo Le Pierres, Head of Products, Offers and Services of ParionsSport en ligne added: “ParionsSport en ligne is proud to offer our players a new real time video service in addition to its streaming offer. The automated match highlights provided by Sportradar have been highly appreciated by our players. We always strive to provide the best possible service and it is great to collaborate with our partners at Sportradar to be the first operator to offer such a content innovation.”
The Live Channel Promotion product serves-up short video clips from top European football leagues including Germany’s Bundesliga and Bundesliga 2, Spain’s cup tournaments the Copa del Rey and the Spanish Super Cup and Germany’s BBL basketball league. In the first three months of the partnership, more than 100 games have already been deployed via Live Channel Promotion.
Yuval Benyamini, Head of Betting, WSC Sports, commented: “We’re delighted that WSC Sports’ technology is key to facilitating this new experience for FDJ players. Through near real-time highlights, players are now able not only to receive updates but also to see all the action that matters to them via push notifications. This marks the first-time betting players can enjoy sports highlights which have quickly become the fastest-growing form of sports media consumption.”