The Tribeca film festival partners with OKX exchange as a new sponsor and will serve as the main sponsor in the next three years so let’s read more today in our latest cryptocurrency news.
The annual event by the Tribeca Productions – Tribeca Fil Festival inked a deal with the crypto exchange OKX and the agreement will turn the exchange into one of its biggest sponsors. According to the coverage by the Wall Street Journal, the collab between these two parties will last for the next three years and OKX will educate filmmakers and movie fans about the benefits of crypto and web3. being the main sponsor of the festival, the platform will likely finance the production of films designed for the metaverse and at the same time, it plans to enable movie participants to get digital currencies for their work. The Chief Executive Officer Jane Rosenthal added that the festival will introduce NFTs this year and revealed intentions to dive deeper into the NFT realm:
“We want to provide the tools to creators. Over the years to come, we will lean in, help them create these stories, and partner with hardware providers like Facebook.”
Commenting on the collaboration, Rosenthal noted that both parties have similar visions to drive forward with mroe ways of storytelling and supporting artists in different categories. The Tribeca Film Festival is a huge event that takes place each spring in New York and this year it will run from June 8 to June 19. Founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2002, it aimed to boost the cultural life of the city after the 9/11 attacks on the World Trade Center.
The OKX platform teamed up with England’s Premier League Championship as well to become the official cryptocurrency exchange partner and while the agreement’s full terms are not disclosed, it is known it will be a multi-year collaboration. OKX continued interactions with the sports industry and signed a deal with the leading Formula 1 team McLaren racing. After that, the Italian Australian driver Daniel Ricciardo engaged with OKX and he will also serve as an ambassador during the 2022/23 season and lead the educational campaign for the fans. Also, he started warning a special racing helmet with OKX logo.
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